• Microsoft Dynamics 365 for Marketing

    Microsoft Dynamics 365 for Marketing

    Improve performance of your marketing campaigns
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    Microsoft Dynamics 365

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Microsoft Dynamics 365 for Marketing

Microsoft Dynamics 365 for Marketing

For organizations looking to improve the effectiveness of their marketing activities, the Microsoft Dynamics 365 Marketing solution provides an integrated marketing platform for planning, executing, and analyzing your marketing campaigns.

Leverage Microsoft Dynamics 365 Marketing to drive brand awareness and create new business development opportunities, ensuring that you make the most out of your firm’s marketing investments.

Convert Prospects into Business Relationships with Dynamics 365 for Marketing

Convert prospects into business relationships with Microsoft Dynamics 365 for Marketing. Discover and nurture more sales qualified leads using multi-channel campaigns and personalized lead nurturing. Align sales and marketing together with one source of shared information, connected processes, and Office 365 collaboration tools. Enable informed decision making using concise dashboards and reporting to improve marketing ROI. Dynamics 365 for Marketing helps you plan, automate, and monitor the full customer journey as prospects travel from discovery, through nurturing, and onward to become marketing qualified leads. You can run automated email campaigns, plan and promote sales events, create interactive online forms, generate and score leads, collaborate seamlessly with Sales, and much more, all in one place. Watch this video to observe the customer journey as seen by three personas: the marketer, the salesperson, and the customer.

Microsoft Dynamics 365 Marketing Features

The Microsoft Dynamics 365 Marketing solution provides broad marketing capabilities to help professional services organizations optimize their marketing campaigns.

Campaign management

create campaigns to organize planning activities, budgets, and tactics to achieve a holistic view of your marketing efforts

Campaign budgets

create a budget and track the costs for campaigns to help manage your marketing spend

Campaign activities

create activities for each campaign and assign them to team members to track campaign progress

Quick campaigns

let business development personnel create slimmed down campaigns for simple marketing activities they can drive on their own

Marketing lists

group clients, contacts, and leads into a targeted marketing list to sharpen the focus of your campaigns

Competitors

keep an eye on your competitors to help your firm build winning pursuit strategies

Customer response tracking

track customer responses to campaigns to help take action and analyze campaign success

ROI analysis

associate new clients and projects to a campaign code to track a return on your marketing investment

Campaign reports

access standard reports to monitor and analyze marketing activities, including campaign activity status, campaign performance, and campaign comparisons.

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